
Art Director / Designer
Kaori Masuda KAORI MASUDA
"Treasure the design with a sense of touch."
2010-2017
After graduating from university, I worked at a general packaging manufacturer, producing and proposing packages and graphic designs, mainly for domestic clients. From the third year onwards, I experienced the launch of an in-house toC brand, and during my eight years of employment, I have refined my client work, brand launch, design production, and DTP skills.
2018-2020
creative agencyGENEROSITY inc., focusing on projects for domestic and overseas national clients, from online and offline production to creative direction, such as website, application UI, event planning, space design, video production, SNS direction, advertisement, photography, novelty goods, etc. I was in charge of a wide variety of creative projects.
2020-
Apparel brand for petite women COHINA As the first designer ofnewn inc.join to. In parallel with COHINA's creative production, sister brand STRATA Participated in the launch of , and is engaged in creative production and art direction in general, focusing on creating the worldview of the brand, such as BI/VI design, WEB UI, logos, graphics, store space, and photography. In addition, as a cross-cutting designer, the in-house brand Cafe Satella, ENELSIA I am in charge of product packaging and graphic design.
strength
Whether offline (graphics, packaging, book design, advertising, SP tools, spaces) or online (WEB, apps, SNS, videos), we have been able to develop the concept of brands and services by making use of our experience in creative production in various genres. We are good at expressing the world view by visualizing, optimizing the shape for each media, and valuing the feel of the texture.
Career
1987 Born in Tokyo
2010 Graduated from Tsukuba University College of Art Visual Design Major
2010 − 2017 Design Department, Product Development Department, The Pack Co., Ltd.
2018 − 2020 GENEROSITY Inc. affiliation
2020 − Present belongs to newn
hobby
Visiting cafes, traveling, fashion, interior design, gyms, looking for delicious restaurants,
Watching anime, photography
personality
"Intermediary Personality" by 16 Personalities
〈Empathy〉〈Generosity〉〈Creative〉〈Passionate〉〈Idealism〉